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我国电动工具行业发展趋势分析

时间:2015-12-30来源:创锋机电浏览次数:

从上世纪90年代中期开始,经过努力,在我国电动工具市场,国产电动工具的主导地位逐渐形成,近几年来则得到进一步巩固。从各方面汇集的信息显示,在国内电动工具市场,国产电动工具的销售数量已占到总销量的90%,而各种进口品牌产品则只占10%的市场份额。国外电动工具市场,中国制造比例不断扩大,中国已然成为国外电动工具生产基地。

  CONG2008NIANSHANGBANNIANQI,GUONEIDIANDONGGONGJUPINPAIZHANLESHANGFENG,CHENGWEISHICHANGDEZHUDAO。GUOJIMOJUJIWUJINSUJIAOCHANYEGONGYINGSHANGXIEHUIMISHUZHANGLUOBAIHUIRENWEI,WEILAI5NIANZHI10NIANWOGUODIANDONGGONGJUSHICHANG,GUOCHANDIANDONGGONGJUSUOZHANFENEHAIHUITIGAO,QIJINGZHENGLIJIANGGENGQIANG,QIZHUYAOYUANYINJIUZAIYUGUOCHANDIANDONGGONGJUWULUNWAIGUAN,HAISHINEIZAIZHILIANGDOUYIJINGKEYIHEJINKOUPINPAIXIANGKANGHENG,DANXIAOSHOUJIAGEQUEZHIYOUJINKOUPINPAIDESANFENZHIYI,SHENZHIGENGDI。

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  GUONEIDIANDONGGONGJUSHICHANGDUIDIANDONGGONGJUPINZHIHEPINPAIGENGJIATIAOTI,WULUNSHIDIANDONGGONGJUJINGXIAOSHANG,HAISHIGUANGDAZHIJIEYONGHU,DOUFEICHANGZHONGSHIDIANDONGGONGJUDEZHILIANGHEPINPAI。YINCI,SHICHANGXIANGHAOPINZHI、HAOPINPAIDIANDONGGONGJUDEQINGXIEDUJIADA。ZHEISHIYIZHONGJINBU,SHUOMINGDIANDONGGONGJUSHICHANGRIQUCHENGSHU。ZHENGYINWEIZHEIYANG,GUONEIDIANDONGGONGJUSHICHANGDEPINPAIYISHIHEPINPAIXIAOYINGGENGWEITUCHU,XUDUODIANDONGGONGJUJINGXIAOSHANG,TEBIESHISHAOYOUSHILIHEGUIMODEDIANDONGGONGJUJINGXIAOSHANG,DOUDUIJINGXIAOHAOPINPAIDIANDONGGONGJUBIAOXIANCHUHENGAODEJIJIXING。YEZHENGYINWEIZHEIYANG,HUODEZHONGGUOMINGPAICHENGHAODE6JIADIANDONGGONGJUQIYEDEMINGPAICHANPINYIJIYIPIHUODESHENG(SHI)MINGPAIDEDIANDONGGONGJUCHANPINSHOUDAOSHICHANGDEGENGDUOGUANAI,PUBIANGANDAOSHICHANGXIAOLUHAO,SHENGCHANXIANDEFANMANG,YOUDESHENZHIZAIHAN“LAIBUJISHENGCHAN”。JUWOMENLEJIE,SHANGHAIRUIQIGONGJUYOUXIANGONGSI、ZHEJIANGBODADIANQIYOUXIANGONGSI、TIELUODIANDONGGONGJUYOUXIANGONGSI、JIANGSUDONGCHENGDIANDONGGONGJUYOUXIANGONGSIDENGCHANPINZHILIANGHAO、PAIZIGUOYINGDEDIANDONGGONGJUQIYE,SHICHANGYINGXIAOXINGSHIJUNHENHAO。YENEIRENSHIFANYING,XIANGJIANGSUDONGCHENGDIANDONGGONGJUYOUXIANGONGSISHENGCHANDEDONGCHENGPAIDIANDONGGONGJU,SHICHANGXIAOLUHENHAO,XUDUOJINGXIAOSHANGZHENGXIANGDAILIHUOJINGYING,ERQIEJINGXINJINGYING,CHANSHENGLEJIJIXIAOYING。WEILETUOZHANSHICHANG,JIANGSUDONGCHENGDIANDONGGONGJUYOUXIANGONGSIYOUJIAQIANGLEYINGXIAOGUANLIYUSHOUHOUFUWU,TUIXINGDONGCHENGPAIZHUANMAIDIAN,BUJINYOUXIAOTUIDONGLESHICHANGYINGXIAO,YEEZHILEJIAMAOCHANPINDEZISHENG。LINGJULEJIE,XIANGJIANGSUDONGCHENGDIANDONGGONGJUYOUXIANGONGSIZHEIYANGDESHILIQIYE,ZAIGUONEIYINGXIAOFANGMIANSHIFENZHUYIYIKAO“QIDONGLAOXIANG”FENBUZAIQUANGUOGEDA、ZHONGSHENZHIXIANJIXIAOCHENGSHIDEDIANDONGGONGJUJINGXIAO、WEIXIULILIANGWEIZIJIFUWU。YOUYU“LAOXIANG”DEBANGZHU,YINGXIAODEYITUIJINDAOQUANGUOGEDIDEDA、ZHONG、XIAOCHENGSHI,YINGXIAOWANGDIANXINGLUOQIBU,JIHU“WANGLUO”DAOMEIGE“JIAOLUO”。YOUYUYIKAO“LAOXIANG”BANGZHU,ZAIHUOKUANHUILONGSHANGYEGENGJIAYOULEBAOZHANG。SUOYI,XIANGJIANGSUDONGCHENGDIANDONGGONGJUYOUXIANGONGSIZHEIYANGJINGYINGCHENGGONGDEQIYE,ZHIDEYEJIEYANJIUHEXUEXI。

  另据罗百辉了解,靠“老乡”推广产品的还有永康地区的一些电动工具企业。因为在全国各地的电动工具经销商中,也不乏永康人。这支队伍也就成了不少永康电动工具企业推广产品,建设营销网络的“基本队伍”。不过,永康籍的电动工具老板在人数、地域分布上一般都不及启东市,据说营销效果总体上还比不上全国各地的“启东老乡”们。

  WOMENZHUYIDAOYIXIEGUIMOJIAOXIAODEDIANDONGGONGJUQIYE,ZHENGSHIKAOTESECHANPINDEYIWEICHISHENGJI,ZHANYOUYIDINGDESHICHANGFENE。ZHEIXIEQIYE,YOUYUQIYESHILIJIAOXIAO,GUIMOBUDA,WANQUANKAOCHANPINDETESE,GONGGUZIJIDESHICHANG,GONGGUYU“LAOKEHU”DEHUOBANGUANXI,TONGSHIYOUJINLITUOZHANSHICHANGRONGLIANG,YIQIUSHENGCUN。ZHEILEIQIYEWANGWANGDUIBIANYUANSHICHANGBIJIAOGUANZHU,YINWEIZHEIXIEDIFANG,XINGYEZHONGDEZHONGDIANGUGANQIYEHAIKENENGGUJIBUSHANG,HUOZHEYINWEISHICHANGXIAO,ER“KANBUSHANG”,DANDUIYUXIAOXINGQIYE,ZEKEYIYOUSUOZUOWEI。BUGUOCONGSHANGBANNIANDEYUNXINGQINGKUANGKEYIZHIDAO,XINGYEZHONGDEXUDUOXIAOQIYE,RIZIGUODETINGJIANNANDE,TAMENWULIYUDAQIYEJINGZHENG。SUOYI,DUIZHEIBUFENQIYE,JINHOUDELUZENMEZOU,HAIDERENZHENYANJIU。

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